by Amanda | Nov 3, 2021 | Branding, Fundamentals, Logo Design
In a previous post, I have written about how branding your business is so much more than just a logo. However, a big part of branding is made up by a variety of logos which can be used in different ways to keep you branding consistent and fresh. These are the logo...
by Amanda | Oct 13, 2021 | Fundamentals, Logo Design
Your logo is one of the most important parts of your business’ branding. It is a visual way for your business to be instantly identifiable in the sea of competitors and helps communicate the personality of your brand. It is the visual cornerstone of your...
by Amanda | Oct 5, 2021 | Branding, Fundamentals
In my years as a graphic designer (and there have been many), I have found clients are often confused by the difference between a logo and branding and usually think they are they same. So, I’m here today to help you understand the difference and the importance...
by Amanda | Sep 15, 2021 | Branding, Fundamentals
A Brand Board is a one-page style guide for your brand. A quick and easy reference point for you, your team and any collaborators to make sure all design and visuals are consistent and on-brand! The foundation of a Brand Board is your colour palette, typography and...
by Amanda | Sep 15, 2021 | Fundamentals
A mood board is a collection of images that represent the overall look and feel of your brand (its essence) through imagery, colour, typography and layout inspiration. It is a visual tool that communicates concepts and visual ideas. A...
