Design Journal
With more than 15 years of graphic design experience, I’ve had the pleasure of working with small business owners and creative entrepreneurs from around the country and the world, from the USA, UK, UAE, South America, and beyond!
As a creator, I’m always in the pursuit of knowledge and different ideas. So I love sharing all-things related to graphic design, art, small business, and everything in between!
Please check back often for updates, creative inspirations, and new ideas for your small business.
Logo Variations Your Brand Needs
Logo variations are super important to keep your branding consistent and fresh. Here’s what you need and how to use them.
The Anatomy of a Logo
Your logo is one of the most important parts of your business’ branding. Let’s take a look at what makes up a logo – the anatomy of a logo.
Branding vs. a Logo
In my years as a graphic designer (and there have been many), I have found clients are often confused by the difference between a logo and branding and usually think they are they same. So, I'm here today to help you understand the difference and the importance of...
What is a Brand Board?
A Brand Board is a one-page style guide for your brand.
What is a Mood Board?
A mood board is a collection of images that represent the overall look and feel of your brand through imagery, colour, typography and layout inspiration.
HOW TO WRITE A DESIGN BRIEF
... and become your graphic designer's favourite client!
Working with a designer, especially for the first time, is daunting! Where do you even start? Don't worry! I've got you covered with my my How to Write a Design Brief guide which takes you step-by-step through the process so you can confidently work with your designer - and instantly become their favourite client at the same time!